Online digital magazines are startup businesses with an extremely high rate of success. This isn’t surprising. For one, Millennials and Gen Z love reading blogs and entertainment articles. They want to know what’s trending and what’s on style. The FOMO or Fear of Missing Out is what fuels today’s generations’ love for reading.
Print media is still thriving, but online digital magazines are changing the game. So, if you’re a creative professional or an entrepreneur, you should definitely take advantage of this. Here’s a step-by-step guide on how to launch an online digital magazine:
Pick Topics And Titles That Work
A successful business starts with an idea, and that idea should work. Taking that into account, pick topics and titles that work for the mass or your target audience. As much as possible, pick something that affects a large sum of today’s generation. Execute market research first. It would be best if you’re also knowledgeable about the magazine topic/s.
For the title, it’s apparent that you need a name that stands out. Put an inside joke, pun, wordplay, or reference to it. But don’t make it cheesy, wordy, and cliche. Most importantly, it should be exact and specific. Remember, they’re going to see the title on the address bar.
Build A Creative And Editorial Team
Before planning out the actual website, build your team. You can separate the creative one from the editorial team—or combine them into one to come up with a more cohesive content. It’s up to you if you want to hire full-time or freelance professionals, the choice depends on your budget and the size of the business. But since launching an online digital magazine is considered as a startup, we recommend building a freelance team from Rakuboss.ph. Freelancers offer competitive rates and have a flexible working schedule.
Your team should consist of content writers/copywriters, editors, photographers, graphic designers, web developers, and social media managers. You can add more roles as your business progresses.
Plan The Website’s Domain, Design, And Navigation
Working on the main website is probably the most challenging part of launching a digital magazine. It’s like starting a traditional business! The paperwork is minimal, but building the skeleton of the website requires a good deal of time, money, and effort.
Here’s a step by step process that you can follow:
- Create a compelling website logo
- Choose a domain and register it
- Purchase the best and most affordable web hosting
- Have your web developers and graphic artists come up with a user-friendly navigation
- Have your writers and photographers prepare the website internal content
- Have your social media managers work on external promotions
- Plan out the first batch of news articles and blogs
Establish Your Online Presence
If your online digital magazine is ready for launching, connect to your target audience and give them a glimpse of what you can offer. Succeeding that, contact third-party websites for advertisements and partnerships. Make sure to reach all prospective readers and advertisers through email marketing or social media sites. Create newsletters and announcements that are worth reading, so you won’t bore them to death.
Collaborate With Writers And Photographers
Your creative and editorial team usually focus their time and resources on the internal content of the website. Although they’re your primary sources of content, collaborate with other established writers and photographers. You can pay them a starting rate or offer other benefits in exchange for their services.