Advertising and digital marketing agencies cater to various types of media. Each creative company are then expected to hire versatile graphic designers at and other marketplaces. 

Versatile graphic designers are always updated with the different trends and styles in the industry. Further, they can easily adapt to the environment and provide the needed approach for a specific project—especially for print media. We probably know by now that the growing popularity of mobile phones and social media have reached a wide range of audiences, but it’s print media that captures the attention of passersby.

For that reason, creative agencies and companies only settle for versatile graphic designers that can also come up with attention-grabbing graphic designs for print media. If you’re an aspiring graphic designer who also wants to specialize in print design, then consider the following facts and factors:

Remember That Print Media Is Static Media

Digital media can go anywhere. It can reach any civilization with access to the Internet. Print media, meanwhile, is always static. It only reaches the right target audience at the right time. Taking that into consideration, graphic designers must consider the placement, colors, and approach of their print designs. Your end result has a shorter life on the market than digital media, so you need to come up with something that can offer lasting impressions. 

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Measure The Colors And Resolution

Since print media is static, you can’t manipulate or edit the end result of your designs once printed, published, or posted. You need to be very careful with colors and designs since the printer and its available colors will always affect how your end design would look like. Put everything to the test before posting your advertisements and marketing collateral go live in public. On top of that, measure the colors and calibrate your display to find the best print representation of your design. 

Consider The External Environment

Check the location, spaces, or medium of your print designs before drafting and brainstorming. It’s essential to understand how ​your digital designs will translate into print designs before you take action.

If digital designs are expected to be user-friendly and interactive, print designs should always be straightforward. Usually, print media can only reach one person at a time. With that, your print designs should center around how and when your target audience will see it. 

Know Your Target Audience

No matter how groundbreaking digital media is, it’s not for everyone. Not all people have access to the Internet, and older age groups prefer to read newspapers, books, and other physical media. The digital age may be thriving, but don’t assume that you can reach all sorts of people through it. 

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In fact, according to a research study conducted by Katherine Dayton from the Western Michigan University, “Millennials are currently caught between liking the familiarity of print and being excited by the constant stream of new technology. The older group slightly favored print, while the younger group slightly favored digital, which shows the gradual trend of the industry to tend towards electronic media over print as of late.”

Print media can strategically target its audience given proper placement, so always consider your target consumer. Match your designs, colors, and approaches with their preferences.