Southeast Asian Expansion

sell sidelines

Don Quijote, Japan’s popular discount store chain, might be coming to the Philippines in the near future. As part of Don Quijote’s future expansion in Southeast Asia, the business giant is eyeing the country as one of its new branches outside Japan. Don Quijote currently have new branches in Singapore, Thailand, Hong Kong, and Hawaii. Aside from the Philippines, Taiwan and Malaysia are also on the top list.

Based on a recent report by Nikkei Asian Review, the world’s largest financial newspaper based in Japan, Pan Pacific International Holdings President and CEO Koji Ohara revealed their plans to enter the Philippine Market. Pan Pacific is Don Quijote’s parent company.

Preparing for the SEA expansion, Ohara said that “Don Quijote won’t stay in Japan but will build a top-level retailer worldwide” in a press release.

Don Quijote Items Perfect For Pinoys

Buying pasalubong is the highlight of every bakasyon. Purchasing and giving away pasalubong, after all, is one of the most-practiced traditions in the Philippines. If Don Quijote’s expansion plan goes smoothly, you’ll no longer have to travel to Japan to buy these best-selling items from the discount chain:

Japanese Cosmetics

Japan has a lot of drugstore cosmetic brands, so the country offers some of the best skincare products in the world. You can find most of them at any Don Quijote branch. You’ll surely have a 10-minute walk at their cosmetic aisles!

From mascara to face masks, they have it. Here are some of the best-selling items from the store: Mentholatum Lip Care, Hada Labo Hydrating Lotion, Shiseido Baby Powder, Biore Body Powder Wipes, and SANA Soy Milk Cleansing Wash.

Chocolates Don Quijote

Snacks And Chocolates

Japanese snacks are full of flavors and colors. In fact, you can find all the unusual chocolate and candy flavors in Japan. But don’t worry, their taste will surprise you in a good way. Some of the best snacks to buy from Don Quijote are KitKat Green Tea Matcha, Dars Milk Chocolate, Pocky, and Jagabee.


Japan, especially the city of Tokyo, is home to many anime-related items and amusement parks. At Don Quijote, you can find exclusive merch and other kawaii items featuring your favorite anime shows and characters. If you have friends or loved ones who are into anime, buy them some plush toys, action figures, and cosplay costumes.